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PPC (Pay Per Click): as defined by Wikipedia®
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.
Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service.
When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown.
These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.
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