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Niche Marketing: as defined by Wikipedia®
Niche marketing is the process of finding and serving profitable market segments and designing custom-made products or services for them.
Now Lets Apply This To The Internet:
An often used technique for affiliate marketers. By seeking out smaller segments of larger markets, a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving the affiliate a small (& sometimes large) but regular income stream.
This technique is then repeated across several other niche website's until a desired income level is achieved
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